FAQ
The project provides desperately needed rental workforce housing units—including amenities like a dog park and tot lot—to serve local employees and families. It replaces decades-old structures that are at the end of their economic lives and removes blighted properties, revitalizing the corridor. The project will infuse much-needed private investment into Kings Beach and acts as a catalyst for renewed energy and further investment, accelerating job growth, diversifying housing options and businesses, and providing both environmental and lifestyle benefits. Leasable commercial space along North Lake Boulevard will give business owners new opportunities to grow and serve the community right in the heart of Kings Beach. The hotel and public spaces are designed to provide inviting gathering areas where residents and visitors can connect, relax, and enjoy Kings Beach together—strengthening the sense of community. The hotel will offer a memorable, authentically Tahoe lodging experience, encouraging visitors to explore all the region has to offer while reducing reliance on short-term rentals in nearby neighborhoods.
The workforce housing apartments will be deed restricted and reserved for local residents employed within the Tahoe Truckee Unified School District boundaries. To learn more click here.
The existing buildings on the future hotel, commercial and townhomes site are significantly outdated and no longer meet today’s standards for safety, efficiency, or environmental stewardship. Replacing them with the new 39 North project will revitalize the area, make better use of the land, and help protect the natural surroundings—including Lake Tahoe itself. The project is designed to encourage residents and visitors to walk, bike, or use scooters to reach shops, the beach, and nearby businesses, reducing the need for car trips and supporting a healthier, more connected community. Placer County and TRPA are overseeing a thorough environmental review to ensure that the project responsibly addresses environmental priorities.
39 North is being planned in full compliance with applicable planning ordinances. Additionally, the currently adopted 2021–2029 Placer County Housing Element (PCHE) specifically encourages residential projects “on infill sites” to “promote and maintain balanced growth by encouraging residential development within established communities where urban services are in place.” 39 North qualifies under the PCHE as eligible infill.
In recent years, many traditional hotel and motel beds in Kings Beach and neighboring Crystal Bay have closed or been converted to condos, resulting in fewer overnight options for visitors. As a result, more travelers visit for the day rather than stay overnight.
We have been working on and refining this project over the last 5 years and we've made 4 project submittals and currently the submittal is being reviewed by the County and TRPA.